Search Engine Optimization also known as SEO is a process through which quality and
volume of a website’s traffic can be enhanced to make money online wisely. This
is useful as we know that higher a website ranks, higher it is in the search
engine result pages and thus, flow of traffic (visitors) increases
automatically. Due to the increased importance of search engines such as, Yahoo
and Google, SEO has become popular after internet/online marketing strategy
that helps to make money online blogging.
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Rankings
are determined by search engines through proprietary algorithms that are hidden
and protected but these are based on some specific well known principles that
SEOs apply to enhance search ranking. There are two types of SEOs; black hat
and white hat, and the difference between them is determined by what techniques
are used when applying those principles.
What is Black Hat SEO?
Black hat SEO involves such attempts to enhance rankings in unapproved ways by search engines, including deception. This is because these practices go against current search engine principles that allow bloggers and webmasters to make money online blogging.What is White Hat SEO?
On the other hand, White hat SEO involves approved practices to gain high search engine rankings, as they comply with the guidelines/principles of the search engine.Differences between White Hat SEO and Black Hat SEO
Black hat SEO methods include such traits that break the rules and regulations of search engines, lead to poor user experience, present unethical content in visual and non-visual ways to search engine spiders and also, human users. There is no doubt, that these methods produce quick results but can also lead to high penalty if caught eventually disturbing your way to make money online blogging. Thus, it is just a temporary and risky solution that may lead to long term problems.- Read Also - National Poet Allama Iqbal Essay in English
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The
main aim of White Hat SEO is to promote accessibility; therefore it generates
content for users not for search engines. It follows all guidelines of a search
engine and also, ensures that its content by search engines is uniform for all
human users. White hat SEO is amongst best way to make money online wisely. Its
focus is on readability, relevancy of content, structure and wordings of
content that will be beneficial for people who will read. Thus, it is a long
term honest solution for long term benefits to make money online wisely and
safely (Read How to increase Website Traffic?)
